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What our recent customers say

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Published reviews may not represent all experiences of a given dealer based on the dealer’s configuration. For more information, please contact the dealer. Reviews that contain content that is untrue, illegal, obscene, threatening or a violation of any third party’s right, or contains software viruses, solicitations, political campaigns, or any form of “spam” may be removed.

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Why choose us?

No matter your credit situation, our Ford Finance Department is dedicated to helping you secure financing or leasing for your next Ford vehicle. We work with multiple banks and private lenders to customize loan terms and offer various financing options. Check your credit score before starting the process and explore our online Ford credit application and payment calculator.

  Community: Route 23 Ford Gives Back

As a Morris County Ford dealership, Route 23 Ford is actively involved in the community. We support organizations like Push to Walk and local high schools through events such as AP challenges, career tours, and charity poker tournaments.

  Serving Butler, Franklin & Northern New Jersey

Drivers from Butler, Wayne, Franklin, NJ, and surrounding communities can count on Route 23 Automall Ford for their automotive needs. Whether you're shopping for a new Ford, searching for a quality pre-owned vehicle, or need dependable service for your current vehicle, our team is here to help.

Conveniently serving customers throughout Morris, Passaic, and Bergen Counties, Route 23 Automall Ford is committed to making your sales and service experience easy and convenient.

Explore our inventory online, schedule service, or stop by our dealership in Butler to see how we can help.

Contact Route 23 Automall Ford today!

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No hassle financing

We’ll work with you to design a plan for your lifestyle & budget.

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Competitive Specials

Browse our latest offers and save big on your next car!

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Welcome to Route 23 Ford

At Route 23 Ford, we extend a warm welcome to car enthusiasts in Butler, Wayne, and Franklin, NJ. Our commitment to exceptional service and dedication to customer satisfaction has made us a leading Ford dealer in Morris County. Whether you're in the market for a new Ford, a reliable used car, or a specialized commercial vehicle, our showroom is the place to be.

We Focus on Our Customers

Our top priority is ensuring the satisfaction of every customer in our community. This customer-centric approach sets us apart as a top Ford dealer in Morris County, NJ. Our commitment to service extends beyond sales, with three dedicated car repair centers - a Ford service center for major repairs, a Quick Lane facility for routine maintenance, and a Body Shop.

Plus, as a Ford Certified Electric Vehicle (EV) Dealer, we offer the latest Ford models and a diverse inventory of used cars. This commitment has gotten us recognized with prestigious awards, including the President's Award and Ford Premier Club's Parts Award.

Explore Our New and Used Inventory

As your premier Ford dealer, we take pride in showcasing the latest Ford models, offering a comprehensive lineup that includes the adventurous Ford Bronco and Bronco Sport, the robust and dependable F-150, and the versatile and family-friendly Explorer, among others.

Each model is a testament to Ford's commitment to innovation, performance, and cutting-edge technology. Whether you seek off-road thrills, powerful towing capabilities, or spacious interiors, our showroom in Butler, near Clifton and Fairfield, NJ, has the perfect Ford vehicle to meet your needs.

In addition to our new Ford lineup, we also offer a diverse selection of high-quality used vehicles. Our used inventory encompasses a range of models, each meticulously inspected to ensure reliability and performance. Explore our inventory online or visit our showroom to experience the exceptional quality and variety that Route 23 Ford has to offer.


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Fast and reliable service

Trust Our Service Center

Keep your vehicle in top-notch condition with our expert service center. From routine maintenance to major repairs, our factory-trained technicians provide reliable care. Take advantage of our Quick Lane Center for services like tire inspections, oil changes, brake repairs, battery replacements, and more, all without the need for an appointment.

Ford Finance Center

No matter your credit situation, our Ford Finance Department is dedicated to helping you secure financing or leasing for your next Ford vehicle. We work with multiple banks and private lenders to customize loan terms and offer various financing options. Check your credit score before starting the process and explore our online Ford credit application and payment calculator.

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Car Shopping Made Easy

It is our mission to be the automotive home of drivers in the Butler NJ area. We provide a vast selection of new and pre-owned vehicles, exceptional car care and customer service with a smile!

Speaking of new models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Butler.

How to purchase online


Here at Route 23 Auto Mall, we understand your time is valuable. That's why we provide options to make your next purchase or lease more convenient. If you prefer to do the process from home, you can start with browsing the inventory (new) or (used). Choose the ford for for you, then apply to get pre-approved finance application.  If at any point you decide you're more comfortable with one of our teammates by your side, we're here to help. Stop in any time we're open to pick up where you left off.



  1. Route 23 Auto Mall

    1301 Route 23
    Butler, NJ 07405

    • Sales: 888-798-6077
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Get in touch

  • Contact our Sales Department at: 888-798-6077
  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-6:30pm
  • Saturday9am-5pm
  • SundayClosed