For years, Route 23 Ford has been a dealership that proudly serves Rockaway, New Jersey! We don't just provide an extensive inventory of new and used cars, as we also have an express service, major auto repair, auto body and rental car centers onsite.

View Our Vehicle Inventory See Our Current Specials

We serve the Rockaway community as more than just a car dealership. We also hold and sponsor a number of events to benefit residents and charitable organizations alike including:

  • Food drives
  • Charity games & tournaments
  • High school contests

Our entire team from Scott Barna on down love giving back to our customers onsite and within the community we serve to organizations like Push to Walk, St. Mary's Pantry and local high schools.

Where You Can Take Your Ford in Rockaway Township

  • The Picatinny Arsenal army base & research center
  • Rockaway Townsquare Mall, home to some great shopping and a movie theater
  • Nature spots like Farny State Park, Wildcat Ridge (home to the Hibernia mines) or Splitrock Reservoir for outdoor activities like biking, bird watching, hiking, fishing & hunting
  • One of the many restaurants in town, offering diverse meal options

Whether you want to get a new car or ensure your current vehicle is running efficiently, we're here to satisfy your automotive needs! Feel free to contact our Ford experts & we'll respond to your inquiry in a timely fashion. We look forward to welcoming you to the Route 23 Ford family!

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Depending on your exact location, our Ford dealership and service centers are about 25 minutes northeast of Rockaway. Here are a couple of the quickest ways to get to us:

  • Route 46 East to 287 North
  • I-80 East to 287 North
  • Kinnelon Road to Route 23 South
  • Rockaway Valley Road & Boonton Ave to Route 23 North

We're right off of Exit 52B when going north on 287. When getting onto Route 23 North from there, you'll have to U-turn right after Boonton Ave to get to our dealership at 1301 Route 23 South. You can use this map to get turn-by-turn directions to our location!


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Route 23 Auto Mall

1301 Route 23
Directions Butler, NJ 07405

  • Sales: 888-798-6077
  • Service: 866-428-3415
  • Parts: 888-393-4861


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed